Online Marketing - 3 Simple Tips to Enhance Your Presence

Hello hello!

If you’re reading this blog, you probably either work for or own a business and you’re interested in marketing.  There seems to be two worlds of marketing now, electronic and non-electronic.  As promotional marketing experts, we specialize in physical marketing materials and we are promoting ourselves online.  If you’re a small business looking for the best ROI (return on investment) for your time and effort, here are a few tips that we’ve been doing to increase our own online presence.

Create a Social Media Presence

Gone are the days when people would find you in a phone book or a newspaper.  You need to advertise yourself, but how are you going to compete with all the companies that are online already?  How will you make yourself different from the pop-ups, pop-unders, and basically being popcorn ads that nobody reads?  The answer to that is social media.  But there’s so many… which one do you choose?

Choosing the Right Social Media for You 

Depending on whether you’re business to consumer or business to business, there are different focuses that you should take.

Business to business companies will see a better ROI by promoting themselves on Linkedin.  According to a survey done by business insider, professionals prefer to interact over Linkedin than any other social media.  ¹  So if you’re short on time and want to get the most bang for your buck on social media, you should be spending at least an hour a week on Linkedin.

For the business to consumer owner, your best friend is going to be Pinterest or Instagram.  You may gain exposure on Facebook, but a current study performed by shopify  shows that spending is higher on Pinterest and Instagram than on Facebook.  In fact, that same survey shows that 93% of users on Pinterest plan to make a purchase.  ²  Include that with the soon to come “buy now” option for Pinterest, purchasing will be even more irresistible.  The rule is simple: pictures versus posts will get you the most on return for business to consumers.

To Blog or Not To Blog

Blogging may seem easy, but you have to offer real value.  For those that create good content, you can be looking at 67% more leads than those that do not blog.  ⁴  The best part about blogging is that it only costs you time, you don’t pay per click, and your efforts will continue to garner attention even when you’re not working on it right at that moment.

We hope that you enjoyed this week’s blog.  Please feel free to ask questions or comment.  Have a great week!

1.  Smith, Cooper. (Oct 30, 2013).  B2B Marketing on Linkedin.  Businessinsider.com.  Retrieved from: http://www.businessinsider.com/b2b-marketing-on-linkedin-2013-10

2.  Truong, Alicia. (Jun 02, 2015).  Pinterst Has a Better Chance Building a Commerce Business than Facebook and Twitter Do.  QZ.com.  Retrieved from: http://qz.com/418106/pinterest-has-a-better-chance-building-a-big-commerce-business-than-facebook-and-twitter-do/

3.  Winter, Dayna.  (May 28, 2015).  How Pinterest Drives Online Commerce Infographic.  Shopify.com.  Retrieved from: http://www.shopify.com/blog/27044164-how-pinterest-drives-online-commerce-infographic

4.  Allen, Olivia.  (Mar 11, 2015).  6 Stats You Should Know About Business Blogging in 2015.  Hubspot.com.  Retrieved from: http://blog.hubspot.com/marketing/business-blogging-in-2015