Marketing Blitz Are Out - Are You Personalizing Enough?

Hello person,

Here’s some stuff.  Buy it.  Done?

Now think about that.  How did that make you feel?  If you’re like most people, you certainly aren’t in the mood to buy something.  This brings up our topic for this week: personalized marketing.  This will not only help establish your relationship with your target demographic, but more than likely will help you increase your sales by an average of 19%. ¹

With the overwhelming amount of ads that are hitting us on a daily basis, people want to know that they are the one you’re speaking to.  Marketing can no longer be sustained by throwing it at a large group and hoping you hit the right person.  Even if that person is there, they want to feel like you are talking to them on a personal level and you have customized your marketing for them.

Here are some statistics:

·      Personalized emails improve clickthrough rates by 14% and conversion rates by 10%.²

·      Leads who are nurtured with targeted content produce a 20% increase in sales opportunities.²

·      A high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation. ²

What can you do to improve your marketing?

Homework

Find out more things about your customer.  If you’re talking to them on a website such as Linkedin, read their profile.  What can you pick up from that?  Can you customize your marketing to better appeal to them?  Establishing rapport early is an easy step to developing a strong relationship.

Research

Research statistics and find out what data already exists about your market.  There could be research readily available at the click of a button.   The information may help you curate your messages to better suit your customers.

Real personalization

Remember that project your client was talking to you about a couple weeks ago?  Are they still working on that?  How about sending them a great recommendation?

We hope these tips and information helped.  We also highly recommend checking out the article from hubspot.  Have a great week!

1.  Lucas, Chris. (Jan 15, 2015).  Why Personalized Marketing Will Dominate in 2015.  Topdogsocialmedia.com.  Retrieved from: http://topdogsocialmedia.com/personalized-marketing-will-dominate-2015/

2.  Anderson, Meghan Keaney. (Sep 12, 2013).  Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing.  Hubspot.com.  Retrieved from: http://blog.hubspot.com/marketing/data-personalize-marketing-li