Quality Versus Quantity

Hi,

This week our focus is on quality over quantity.  In order for a business to be successful it is very important to focus on your target market.  What does this mean?  It means to aim your marketing and advertising energies on leads that will actually result in a return.

It might seem counter intuitive if you’re trying to get your name out, but having meaningful connections will result in more of a return than many meaningless connections.  If you have 30,000 followers but only engage 30 of them, is it really worth your while to have the 30,000?  You’ll be expending energy to keep the number of followers you have without actually having 30,000 sales.

Some companies have more than halved their posts to maintain the integrity of their social media content.¹

So what are things to avoid?

1.     Buying likes or follows.  The companies you are sourcing these from do not actually care if they result in sales.  These likes or follows may not be from your country or even from an actual person. ²

2.     Posting to post.  Keeping your name in front of your followers may seem like the important thing, but losing their trust with posts that do not apply or result in negative feelings would be even worse.    

What can you do?

1.     Continue posting useful content that is directed at your demographic.  As tempting as it is to post a cat video and see how many people love it as much as you do, does it really apply.  You want to be taken seriously and not be taken as trite.

2.     Become a feature.  It’s true that backlinking and reference links are important, but being a feature is much more prominent and encourages more traffic.

3.     Engage your followers.  Social media marketers know that engagement is more important than gaining followers.³  Engagement will lead to followers naturally.

Thanks for reading!

1.  McDermott, John. (Aug 4, 2014).  Hooray, Brands Get Choosier About Their Social Content.  DigiDay.  Retrieved from: http://digiday.com/platforms/brands-social-media-content/

2.  Demers, Jason. (Oct 20, 2014).  Quality Over Quantity: The Overblown Importance of Likes and Followers.  Forbes.com.  Retrieved from: http://www.forbes.com/sites/jaysondemers/2014/10/20/quality-over-quantity-the-overblown-importance-of-likes-and-followers/

2.  Dacri, Bryana. (Oct 20, 2014).  Social Media Strategy: It’s About Quality, Not Quantity.  socialmediatoday.com.  Retrieved from: http://www.socialmediatoday.com/content/social-media-strategy-its-about-quality-not-quantity